Plus, they deliver?! This place would be a goldmine in SoFla. Insomnia Cookies’ first Canadian location is at 85 The Pond in The Quad at York University.Warm, gooey delicious cookies. There’s lots and lots of different ways to enjoy the flavours and that’s really important for our Insomniac community.” “The thought is we want to give our Insomniacs as many flavours as possible to choose from and then as many ways to put them together as possible. “Our approach to the menu is what we call a how you dream it approach,” said Carusona. The brand has produced a specific cooking just for Canada that includes SKOR. We feel really confident and are excited about our expansion.” Insomnia Cookies at York University in Toronto, Ontario (Image: Insomnia Cookies) Insomnia Cookies at York University in Toronto, Ontario (Image: Insomnia Cookies) There’s lots and lots of that across Canada. Finding the places where people are up and out enjoying the night, going to restaurants and bars, central business districts where lots of young people live, get delivery, are out at night. One is certainly to be where the college students are but the second thing is what we call our own the night strategy. “There’s lots and lots of great places for us to open up and our strategy with real estate is kind of twofold. So I feel really confident certainly within the Greater Toronto Area, Montreal, Vancouver,” he said. We’re not franchised in North America at all. Since I’ve been here we’ve added well over 100 stores in just the last few years. We want to make sure we feel really confident in the brand. “It’s hard to say that because we’re just opening now. It’s a good way for us to create some awareness about our brand, not just from a student base but also globally.”Ĭarusona said the company goal is for more than 50 locations in Canada and maybe close to 100. We do have a nice combination student campus for sure as we are on campus, but the 10-kilometre radius we’re around has a lot of residential and a lot of light industrial as well. “This is what’s interesting with York as a first step. “It’s the perfect product for late-night delivery that touches students for sure because it’s part of the DNA but also extending to regular consumers that are looking for different options late night and the evening and also for light industrial areas where we have offices around that are looking for something a little bit different than they would typically get from a traditional bakery concept that they would get in their area,” he said. Piché said there’s “a big white space” in Canada for the brand to grow. Insomnia Cookies at York University in Toronto, Ontario (Image: Insomnia Cookies) (Image: Insomnia Cookies)

There are about 20 different flavours always on the menu. All the cookies are baked in each location but the cookies are centrally produced so that it can ensure quality across its entire footprint. Locations are typically between 800 to 1,000 square feet.

But it’s most well known for its warm cookie delivery. It’s where we started and it will be a continued part of the brand which is obviously why we’re so close to York,” he said.Īll Insomnia Cookies locations do dine-in, takeout and delivery. You’re part of the city but you’re servicing that college community. It could mean they’re on campus or it could be in a city like New York City near Columbia University but you’re within the city. “That could mean that they’re within walking distance of campus.

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